Once upon a period I was exploring the billing for a client and I remarked that Google had given them their funds back, for “Adjustment – Click Quality” had appeared! I immediately reverted to my 7 yr old mind, receiving a gift at my own house party from your person I actually didn’t like whatsoever, but was invited because Mom said so. I was appreciative, but the detective inside me wanted to know why.

The source of the refund was as a result of invalid clicks.

Invalid clicks you say? What exactly is that again? Well, Google describes them as 2 different types:

1. Repeated manual clicks.

2. Clicks by automated tools, robots, and other deceptive software.

What I don’t want one to do is panic and also have a vision of supreme paranoia that goes something such as this: My competitor hates me, I mean really hates me! I just know she has a team of henchmen that hunt for my ads across the street and possess them all click on them all day long in the back room with one of those box fans, with everyone wearing tattered Hawaiian shirts, sweat dripping along with their crooked smiles lighting up because sound of more and more clicks fill the environment, constantly resetting his IP addresses in the process.

First of all, that’s very creepy. Secondly, it is extremely unlikely as a result of what Google has put in place to avoid events for example that occurring.

Their first distinctive line of defense is often a continually updated automated algorithm they employ, which deters almost all of the invalid clicks. They also make use of a team of secret service proportions, known since the “Ad Traffic Quality Team,” which investigate all suspicious click patterns that somehow sneak after dark algorithm.

It’s good to know that there is really a group prepared to travel great lengths to avoid thuggish over clicking internet crimes hoping of instilling and upholding the well-versed loyalty towards CTR.

I’m personally glad to determine each goes to such measures to generate order within the clicking game. So are my customers. So in case you.

Read Also: How to Write Google AdWords Copy That’s Tailored to Your Audience

I have been working together with AdWords programs for over several years let’s focus on my clients, and I achieve great outcomes. I do see invalid clicks, but they are not something you will come across often. If you even suspect it has an issue AdWords hasn’t even seen, you can always submit a form seeking an investigation. All bases covered.