Keyword Research is the process of discovering certain keywords to position for on blogs. Now bloggers have an advantage in some aspects of SEO, but generally, keyword researching is really a tricky thing for bloggers.
The reasonis because don’t assume all post works for SEO and frequently giving post a special title along with SEO “keyword rich” title is nigh on impossible. So for me its not all post on your blog must be given a keyword rich title.
Anyway, posts and pages that you ought to target for niche research are reviews, how tos, squeeze pages and then any page which includes timeless content (any content that does not change much over time), or perhaps your most critical pages.
For most blogs, I’d stick to the AdWords keyword tool to execute market and keyword research.
a) it’s free and b) it’s using Google data. It is really a little inaccurate with its numbers, but we aren’t taking a look at numbers, we have been trying to find trends.
To commence with, create a list of four or 5 main keywords you are targeting for the post and insert them in to the “words or phrase” book.
Go for the large guns, a few word phrases. See if that throws any keywords out. What you are looking for could be the following.
Keyword Research Tips for Blogs
The Competition field tells you the amount of competition for any phrase on Google AdWords. Although it won’t tell you the natural search competition, it can be well worth taking into account, as likely the phrases folks are spending money on PPC are the ones likely to be optimized for SEO.
High Search Volume
Again, the numbers are inaccurate (the volume of traffic we get for searches which can be reported.
If your short article is on “How to secure a cow on Facebook FarmVille”, you’ll probably acquire more people actually looking to read your site content and talk with that phrase in lieu of high traffic phrases for example “Facebook”, “cow” and “FarmVille”. Not many results?
Why not brainstorm a little bit, think about the audience of one’s short article by way of example.
In reality, you may not have the ability to optimize the page in question for more than 2 or 3 keywords (though other keywords could be found that hit your site). That’s basically it for the start, however, the then all you have is check, check, try.
If you’ve got goal conversion in Google Analytics create to the post under consideration (and you ought to if you’ve newsletter signups or offering a product or service), then you might find keywords that find yourself reduced the search engine rankings but converts. Then it’s just iteration.