There’s some pretty bad Google AdWords ad copy on the market. Here’s a quick how-to guide for self-starters working away on their first campaign.

How to Write Google AdWords Copy That’s Tailored to Your Audience

1. Lose the company name

Unless the body weight of one’s manufacturer is comparable to Tide something like that, or unless the key phrase will be your manufacturer, nobody loves the name of your company. Instead, give attention to convincing the consumer you have what she’s looking for.

In the example below, I searched for the keyword “mugs.” I know it’s hard to resist the need to plug the name of one’s store in to the ad copy – sorry, Amsterdam Printing – but in the 1.4 seconds I focused on scanning your ad, if I do not see “mugs,” it’s over. That’s it.

2. Promise instant gratification

Tailor your message on the term searched as closely as you possibly can. Your ad for “find good tweezers” ought to include “Find Good Tweezers” in the ad copy. Show some other ad once the search is “best tweezers” you heard that right – make use of the word “best” with your ad copy.

3. Deliver instant gratification

Whatever your ad promises, it is precisely what you need to deliver. Take the user to a dedicated page that matches as closely as you possibly can the definition of and the ad you’re showing for that term. If your ad actually is for a free white paper on ad copy tips, there damn well better be a totally free white paper on that topic close at hand when I click your ad, or I’m leaving.

4. Test profusely

Here are several ideas for testing. Try capitalizing the 1st letter of each and every word. It’s been shown to increase your clickthrough rate (CTR). Display the truly great publications which have written about you. Find out whether customers care about the credibility of your brand!

Try using the saying “free” vs. not using “free” and compare how conversion rates change. Create a list of benefits and test an advert that focuses on each. Don’t test way too many things immediately. Try 2 different headlines with similar description, as an example.

5. Use that display URL to your advantage

When the consumer’s search phrase is found in your ad, Google renders it bold. The more bold with your ad, the better your CTR. So put the keyword inside your display URL to see whether CTR increases. Remember, the only real requirement is that your root domain matches your destination URL; what comes after that’s up to you!

Read Also: Chiropractic Marketing Online With Google AdWords

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