Monopolies will always be bad for the market industry, a truth that will not require an economics degree being easily understood. Ask somebody else within the marketing business and you will probably certainly receive an affirmative reply to this kind of statement.
A monopoly may be beneficial to one business who dominates a particular sector however it is only for some time frame. This may well not be advantageous at all for that consumers or users of the services or products though as it won’t only mean the absence of choice but also the insufficient pricing controls.
This is a reason why any competition arising is obviously welcome for the users and consumers as within the case of Bing challenging the dominance of Google AdWords content network. With Bing around, affiliate marketers as you can now possess a choice or an substitute for use one or, better yet, to utilize both.
Google AdWords Content Network and Bing
Bing’s entry actually triggered a sequence of developments which can be all good to online marketers, including price to quality. With a competitor operating against it, Google AdWords has to make sure that it has the sting in terms of features; obviously, a boon for affiliate marketers.
Since it is just a new player which has yet to, at least, have some percentage out of Google AdWords client base, Bing has got to provide potential patrons with much lower rates. There is no argument that the the most loyal of Google AdWords’ users would entertain the thought of trying Bing because of its very inexpensive fees.
Aside in the cheap rates that Bing offers, another reason why entrepreneurs would consider employing it really is that competition in it among other affiliate marketers might not exactly yet be as stiff. When people use Bing being a search results, it’s still ready that just one or two marketers would appear inside results as of this time due to the newness.
Of course, it would not be long and Bing’s search engine results will be saturated at the same time because increasingly more marketers are employing its google search because affordable prices. Nevertheless, this phenomenon would surely mean a significant threat on the dominance of Google AdWords network content.
The prudent affiliate marketer would certainly not see involve taking sides in the competition and would instead see two major lucrative fields. They won’t select one on the other but would employ both to broaden further his reach.
Using both Google AdWords and Bing means having two machines for promoting products through any means, whether it’s through banner ad campaigns, keyword PPC, or marketing with articles. Therefore, it can be indeed much wiser to hire both and stay accessible to lots more people across the globe no matter whether they’re Google or Bing users.